Contact Info:
James E. Muellenbach III, CEO Burger Planet
1234 Eat St.
Gary, Ind.
123-456-7890
Burger Planet provides healthy menu items as part of healthy eating campaign
Burger Planet now provides a variety of healthy menu items to customers. The chicken, vegetable and fruit options were added as part of Burger Planets healthy eating campaign. Teaming up in support of the new healthy options is Jayne Petersen, trainer of talk show host Opal Whitcomb.
Mr. Mullenbach III, CEO of Burger Planet said, “Burger Planet is committed to offering healthy choices on its menu.” The new items and addition of Petersen as a team member are reflections of Burger Planets overall focus on healthy lifestyles.
Since being founded in 1934 Burger Planet has served over 52 billion customers. With headquarters in Gary, Ind. Burger Planet employs 48,272 people and has franchises in every state and 17 countries.
Burger Planet employees look forward to encouraging healthy eating through this new campaign while continuing the service Burger Planet is known for. for more info contact PR Representative Hanna Hansen at hanna.hansen@aggiemail.usu.edu of by phone at 987-654-3210
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Well written press release. Try to make more emphasis on Burger Planet's healthy menu, and how it's menu will differ from its fast-food competitors.
ReplyDeleteYou have a good start and have used strong quotes but try to write the press release in a way that makes it sound like the original Burger Planet menu items can be healthy as well.
ReplyDeleteYou have a good boiler plate there. You also forgot to capitalize for in the last paragraph, actually that should probably be a whole new paragraph. You are missing a subhead, not that it really needs one. There seems to be a lot missing here. One thing I don't get is how Preston told us (I'm pretty sure he did) that we weren't supposed to use Jayne Petersen in the lea as much. However, looking at the website, that was the big news, and they already had press releases on the menu items released. Oh well.
ReplyDeleteYou have a great lead. I like that the first thing you talked about was the healthy menu and its additions. The only thing I think is missing is more information. I think it was mentioned but how does this set Burger Planet apart? A little more detail would be nice but it was clean and well written.
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