FOR IMMEDATE RELEASE
President Preston Parker
Scocial Madia Club of Cache Valley
851 N. Main St., Logan, Utah 84321
661-772-7537
Come Join The Social Media Club of Cache Valley
learn the tricks of Facebook, Twitter, YouTube and so on
Have you noticed the growing popularity of Facebook, Twitter, YouTube and other social media sites? Do you want to become more knowledgeable and involved with this new media outlet? The Social Media Club of Cache Valley (SMCCV) meets every second Tuesday and specializes in the tricks of the trade.
President Parker said, “The meetings are a great way to come together, learn, discuss and interact with others involved in the social media arena”.
---Insert Boiler Plate--- (include history of org.)
The SMCCV currently has about 50 members. To you can find SMCCV on Facebook, Twitter or go to the website smccv.com
Hanna Hansen
1346 N 164W.
123-456-7890
-END-
Wednesday, January 27, 2010
Monday, January 25, 2010
United Breaks Guitars
Dave Carroll, Canadian singer and songwriter, was involved in what has been called “The ultimate customer complaint payback” last spring. It all started when he and his band, Sons of Maxwell, were on a United Airlines flight from Halifax to Omaha and a fellow passenger noticed two baggage handlers were throwing their guitars while loading them on to the plane.
Later, after retrieving his luggage, Carroll found that the base of his $3,500 Taylor Guitar had been smashed.
For the next nine months Carroll talked to numerous United Airlines employees whom he said, “put the responsibility for dealing with the damage on everyone other than themselves and finally said they would do nothing to compensate me for my loss”. Carroll’s final offer of a settlement was to receive $1,200 in flight vouchers to cover the cost of repairing the guitar. Upon receiving a final no from Ms. Irlweg Carroll told United he would write three songs about his experience with the company and post them on YouTube for the world to see. Little did United know what this would eventually cost them.
Carroll said he was not concerned with the monetary cost but rather the sentimental value of his broken guitar. He felt that United had broken it and now had the responsibility to fix it. Carroll’s goal when posting his first music video, titled United: Song One, was to get one million hits that year.
United: Song One has now had over 7.4 million views in the past seven months, a far larger response than Carroll had expected.
Carroll’s story is a great example of the power of social media. Not only did Carroll post his story and music video to YouTube but he also utilized other major social networking sites like Twitter, Facebook and MySpace. Although YouTube has gained him the most attention of all the sites Carroll’s MySpace has had 150,058 views and Carroll has 6,809 fans on Facebook.
It is estimated that Carroll’s first music video alone cost United $300 million in stock because of the exposure the video received.
The first step to creating good Public Relations and a positive company image is customer satisfaction. Carroll’s story showed the world the way United handles business and has ultimately cost them far more than the $1,200 in flight vouchers would have in the first place.
United now has to deal with a hurt reputation. Some of the resulting public feedback about United and comments on YouTube include things like “I will never fly United again”. The power of social media is only beginning to emerge and is unpredictable. Having the resources available at our fingertips for everyday people to reach millions is new and unique.
At the end of this story Dave Carroll is the winner. He was able to utilize the power of social media in a clever way. While United is still recovering (when researching this it was very hard to find anything about United’s side of the story) Carroll has gone on to create a career out of the exposure he gained. Carroll continues to release CD’s, tour with his band, make appearances on the news, write his third song about United, and even specialize in selling a protective Guitar case on his website.
Watch the video that started it all United Breaks Guitars HERE
Carroll's Website and links to his Twitter, Facebok, YouTube and MySpace
Carroll's song two
Later, after retrieving his luggage, Carroll found that the base of his $3,500 Taylor Guitar had been smashed.
For the next nine months Carroll talked to numerous United Airlines employees whom he said, “put the responsibility for dealing with the damage on everyone other than themselves and finally said they would do nothing to compensate me for my loss”. Carroll’s final offer of a settlement was to receive $1,200 in flight vouchers to cover the cost of repairing the guitar. Upon receiving a final no from Ms. Irlweg Carroll told United he would write three songs about his experience with the company and post them on YouTube for the world to see. Little did United know what this would eventually cost them.
Carroll said he was not concerned with the monetary cost but rather the sentimental value of his broken guitar. He felt that United had broken it and now had the responsibility to fix it. Carroll’s goal when posting his first music video, titled United: Song One, was to get one million hits that year.
United: Song One has now had over 7.4 million views in the past seven months, a far larger response than Carroll had expected.
Carroll’s story is a great example of the power of social media. Not only did Carroll post his story and music video to YouTube but he also utilized other major social networking sites like Twitter, Facebook and MySpace. Although YouTube has gained him the most attention of all the sites Carroll’s MySpace has had 150,058 views and Carroll has 6,809 fans on Facebook.
It is estimated that Carroll’s first music video alone cost United $300 million in stock because of the exposure the video received.
The first step to creating good Public Relations and a positive company image is customer satisfaction. Carroll’s story showed the world the way United handles business and has ultimately cost them far more than the $1,200 in flight vouchers would have in the first place.
United now has to deal with a hurt reputation. Some of the resulting public feedback about United and comments on YouTube include things like “I will never fly United again”. The power of social media is only beginning to emerge and is unpredictable. Having the resources available at our fingertips for everyday people to reach millions is new and unique.
At the end of this story Dave Carroll is the winner. He was able to utilize the power of social media in a clever way. While United is still recovering (when researching this it was very hard to find anything about United’s side of the story) Carroll has gone on to create a career out of the exposure he gained. Carroll continues to release CD’s, tour with his band, make appearances on the news, write his third song about United, and even specialize in selling a protective Guitar case on his website.
Watch the video that started it all United Breaks Guitars HERE
Carroll's Website and links to his Twitter, Facebok, YouTube and MySpace
Carroll's song two
Wednesday, January 20, 2010
And What Is PR?
Dear Cousin,
I appreciate your inquiry as to what exactly Public Relations is and what it entails. You are not the first to ask this question; in fact I spent a whole day trying to convince Grandma PR didn’t stand for Personal Reform (true story). Anyways a short definition of public relations is managing the relationship between an organization and public by tailoring a message to serve both the organization and public’s interest.
As you may gather from the definition public relations is all about communication which is done through writing. Good PR writing takes into account the diversity of publics (a group of people tied together by a common factor), emerging issues on the horizon and good planning before the writing is released. In a way PR writing can be looked at as broad as it always reaches more than one public or group; yet narrow as it is verified and targeted to a specific priority public, or a group whose opinions are especially important.
Another imperative trait of good PR writing is that it creates a channel of communication not only from the organization to the public but from the public to the organization. This is done by utilizing different forms of media like publication in addition to other mass or specialized media.
Some attributes a good PR representative must have include a broad education, expertise in many areas, good writing skills and good judgment. I feel I possess these attributes but am working to further them in school.
I hope my explanation of what PR is made sense to you and you can see why I have chosen this field. I feel PR will be an exciting yet challenging profession. Let me know anytime if you have more questions.
Sincerely,
Hanna
I appreciate your inquiry as to what exactly Public Relations is and what it entails. You are not the first to ask this question; in fact I spent a whole day trying to convince Grandma PR didn’t stand for Personal Reform (true story). Anyways a short definition of public relations is managing the relationship between an organization and public by tailoring a message to serve both the organization and public’s interest.
As you may gather from the definition public relations is all about communication which is done through writing. Good PR writing takes into account the diversity of publics (a group of people tied together by a common factor), emerging issues on the horizon and good planning before the writing is released. In a way PR writing can be looked at as broad as it always reaches more than one public or group; yet narrow as it is verified and targeted to a specific priority public, or a group whose opinions are especially important.
Another imperative trait of good PR writing is that it creates a channel of communication not only from the organization to the public but from the public to the organization. This is done by utilizing different forms of media like publication in addition to other mass or specialized media.
Some attributes a good PR representative must have include a broad education, expertise in many areas, good writing skills and good judgment. I feel I possess these attributes but am working to further them in school.
I hope my explanation of what PR is made sense to you and you can see why I have chosen this field. I feel PR will be an exciting yet challenging profession. Let me know anytime if you have more questions.
Sincerely,
Hanna
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