Hillary Searle Online Reputation

Dear Hillary,

Online reputation has become an important thing in these modern times. Just last week I watched my boss Google and Facebook search each job applicant and choose interviewees based on what he found.

In researching your online reputation I had little problem finding information.
On Facebook I found you have had a good education. I learned you have plans to graduate Utah State in 2011, you went to Dixie State in 2009 and graduated Spanish Fork High School in 2008. I also found some more personal information. You were born October 22 in Spanish Fork and are a Latter-day Saint. I feel that this info is good to have out in the open, although birthday and religion are more personal, future employers will be impressed by your years of education.

As far as activities and interests I have found you love sports and people. I also have found you to have a good sense of humor and be excited about life. Your favorite shows are 24, The Office and So You Think You Can Dance.

I have also found that you really like your friends. You have 606 friends on Facebook. This tells me you are probably easy to get along with. The thing I would caution against with this though is everyone can see your wall on Facebook so make sure to watch what your friends post on it.

I found a twitter account in your name that had never been used. As you start a career in PR you may want to use that more often so employers see that you know how to use social media effectively.

On your blog I found very little information about you personally. The work samples are good but you may want to put a short bio and your career goals in the profile area, doing this would give your blog a more personalized feel.

All in all I would say you have a good reputation online. I found a lot of pictures and information about you but none of it was scandalous. If I were a future employer I would be impressed and also know that you are social and have a sense of humor. The only suggestion I would make is to create a professional blog or website that has an organized sample of your work, your resume, your career goals and that type of information. Overall grade for online reputation, I would give you an A-.

Final Press Release 4

Rack-a-holics Unlimited Taxidermy
Displaying passion with passion

Rack-a-holics Unlimited Taxidermy (RUT) new taxidermy business recently founded in Wellsville by Dusty Kip. A computer programmer for an insurance firm, Kip created the business as a way to carry out his passion. Kip now offers inexpensive professional mounting of deer, elk, pheasants, even fish.

Kip said, “I have always loved hunting and being out in nature, it’s an escape from the workplace. When you finally shoot ‘the big one’ you want to show it off.” Kip said a lifetime of hunting is how he got interested in taxidermy. “I know the pride people feel when they take their dream shot, not only am I able to make money doing something I love but I help people display something they are passionate about.”

Founded in 2009, Kip looks forward to providing the hunters of Cache Valley with his service. Kip offers the full taxidermy experience including house calls to skin the animal as well as hanging the finished product on the wall. For more information contact Dusty Kip at 435-213-7424 or PR Specialist Hanna Hansen at 801-231-1881

Final Media Pitch

Local advice to achieve financial independence
Cache valley investors association says people can be happy through financial independence

Dear Charles Mc Collum,

I am contacting you in regards to a story I feel would benefit readers of The Herald Journal.

The Cache Valley Investors Association focuses on raising passive income above expenses to create financial independence. By learning the CVIA techniques “Anyone is able to achieve financial happiness and stability, resulting in no longer having to depend on a job for earned income,” said President Parker.

The CVAIA hold meetings every-other Thursday where attendees learn how to depend on passive income by investing in things like stocks, real estate, commodities, and businesses. The CVAIA also teaches ways to invest time, assets, and experience to build strong foundations of financial independence through education and networking.

Founded in 2007 by Preston Parker, there is currently no cost to join and members attend meetings held in the Cache Chamber of Commerce 160 N Main St. Logan, Utah. The ideas CVAIA teaches are inspired by time tested methods found in the ideologies of books including Rich Dad Poor Dad, The Wealthy Barber, The Millionaire Next Door, Atlas shrugged, The Automatic Millionaire, and The Secret.

For more information and to set up an interview with Preston Parker please contact me. Thank you.



Hanna Hansen
123-456-7890
Hanna.hansen@aggiemail.usu.edu

Draft Press Release 4

Rack-a-holics Unlimited Taxidermy
Displaying passion with passion

Rack-a-holics Unlimited Taxidermy (RUT) new taxidermy business recently founded in Wellsville by Dusty Kip. A computer programmer for an insurance firm, Kip created the business as a way to carry out his passion.

Kip said, “I have always loved hunting and being out in nature, it’s an escape from the workplace. When you finally shoot ‘the big one’ you want to show it off.” Kip said a lifetime of hunting is how he got interested in taxidermy. “I know the pride people feel when they shoot ‘the big one’, not only am I able to make money doing something I love but I help people display something they are passionate about.”

RUT specializes in mounting elk and deer at a low price. Founded in 2009, Kip looks forward to providing the hunters of Cache Valley with his service. For more information contact Dusty Kip at 435-213-7424 or PR Specialist Hanna Hansen at 123-456-7890

Draft Media Pitch

Local advice to achieve financial independence
Cache valley investors association says people can be happy through financial independence

Dear Charles Mc Collum,

I am contacting you in regards to a story I feel would benefit readers of The Herald Journal.

The Cache Valley Investors Association focuses on raising passive income above expenses to create financial independence. By learning the CVIA techniques “Anyone is able to achieve financial happiness and stability, resulting in no longer having to depend on a job for earned income,” said President Parker.

The CVAIA hold meetings every-other Thursday where attendees learn how to depend on passive income by investing in things like stocks, real estate, commodities, and businesses. The CVAIA also teaches ways to invest time, assets, and experience to build strong foundations of financial independence through education and networking.

Founded in 2007 by Preston Parker, there is currently no cost to join and members attend meetings held in the Cache Chamber of Commerce 160 N Main St. Logan, Utah. The ideas CVAIA teaches are inspired by time tested methods found in the ideologies of books including Rich Dad Poor Dad, The Wealthy Barber, The Millionaire Next Door, Atlas shrugged, The Automatic Millionaire, and The Secret.

For more information and to set up an interview with Preston Parker contact me. Thank you.



Hanna Hansen
123-456-7890
Hanna.hansen@aggiemail.usu.edu

Final Press Release 3: Cause Promotion

FOR IMMEDIATE RELEASE

Contact: Preston Parker
President & Founder, Cache Valley Area Investors Association
preston.parker@usu.edu

Financial Independence through Passive Income
People can be happy through financial independence

Raising passive income above expenses results in financial independence. By learning this anyone is able to achieve financial happiness and stability, resulting in no longer having to depend on a job for earned income.

President of the Cache Valley Area Investors Association Preston Parker said, “Depending on a paycheck is risky while passive income or investing in things like stocks, real estate, commodities, and businesses tend to lead to increased financial options.”

Mastering passive income can be done through education and networking, this idea is what the CVAIA focuses on. Founded in 2007 by Preston Parker, there is currently no cost to join and members attend meetings held every-other Thursday in the Cache Chamber of Commerce 160 N Main St. Logan, Utah. Meetings discuss ways to invest time, assets, and experience to build strong foundations of financial independence.

The CVAIA practices time tested methods found in the ideologies of books including Rich Dad Poor Dad, The Wealthy Barber, The Millionaire Next Door, Atlas shrugged, The Automatic Millionaire, and The Secret.

To become a member visit cvaia.com or join on Facebook.

For more information contact Hanna Hansen at 123-456-7890 or hanna.hansen@aggiemail.usu.edu

-END-

Draft Press Release 3: Cause Promotion

FOR IMMEDIATE RELEASE
Contact: …


Financial Independence Through Passive Income
People can be happy through financial independence


Raising passive income above expenses results in financial independence. By learning this anyone is able to achieve financial happiness and stability; the result, not having to depend on a job for earned income.

President and Founder of the Cache Valley Area Investors Association said, “Depending on a paycheck is risky while passive income or investing in things like stocks, real estate, commodities, and businesses tend to lead to increased financial options.”

Mastering passive income can be done through education and networking which can be learned at CVAIA meetings every other Thursday at the cache chamber of commerce building 160 N Main St. Logan, Utah.

--Insert boiler plate --

For more information contact Hanna Hansen at 123-456-7890 or hanna.hansen@aggiemail.usu.edu

-END-

Burger Planet Press Release

Contact Info:
James E. Muellenbach III
CEO Burger Planet
1234 Eat St.
Gary, Indiana
123-456-7890

Burger Planet provides healthy menu items as part of healthy eating campaign

Burger Planet now provides a variety of healthy menu items to customers. The chicken, vegetable and fruit options were added as part of Burger Planets healthy eating campaign. Teaming up in support of the new healthy options is Jayne Petersen, trainer of talk show host Opal Whitcomb.

Mr. Mullenbach III, CEO of Burger Planet said, “Burger Planet is committed to offering healthy choices on its menu.” The new items and addition of Petersen as a team member are reflections of Burger Planets overall focus on healthy lifestyles.
Petersen said, “I think through this campaign we will be able to provide healthy options like a fruit salad to customers other fast food joints don’t have avaliable.”

Since being founded in 1934 Burger Planet has served over 52 billion customers. With headquarters in Gary, Ind., Burger Planet employs 48,272 people and has franchises in every state and 17 countries.

Burger Planet employees look forward to encouraging healthy eating through this new campaign while continuing the service and original menu items Burger Planet is known for.
For more info contact PR Representative Hanna Hansen at hanna.hansen@aggiemail.usu.edu or by phone at 987-654-3210
-END-

Draft- Burger Planet Press Release

Contact Info:
James E. Muellenbach III, CEO Burger Planet
1234 Eat St.
Gary, Ind.
123-456-7890

Burger Planet provides healthy menu items as part of healthy eating campaign

Burger Planet now provides a variety of healthy menu items to customers. The chicken, vegetable and fruit options were added as part of Burger Planets healthy eating campaign. Teaming up in support of the new healthy options is Jayne Petersen, trainer of talk show host Opal Whitcomb.

Mr. Mullenbach III, CEO of Burger Planet said, “Burger Planet is committed to offering healthy choices on its menu.” The new items and addition of Petersen as a team member are reflections of Burger Planets overall focus on healthy lifestyles.

Since being founded in 1934 Burger Planet has served over 52 billion customers. With headquarters in Gary, Ind. Burger Planet employs 48,272 people and has franchises in every state and 17 countries.
Burger Planet employees look forward to encouraging healthy eating through this new campaign while continuing the service Burger Planet is known for. for more info contact PR Representative Hanna Hansen at hanna.hansen@aggiemail.usu.edu of by phone at 987-654-3210
-END-

Social Media Club of Cache Valley Press Release

FOR IMMEDIATE RELEASE
February 3, 2010

Preston Parker, President
Social Media Club of Cache Valley
851 N. Main St., Logan UT
84321
661-772-7537

Announcing the Social Media Club of Cache Valley
Learning and Sharing the tricks of Social Media

LOGAN, UT—New organization, Social Media Club of Cache Valley (SMCCV), acts as an outlet for professionals and the public to come together and learn about the growing social media. President Parker said, “The meetings are an outlet for discussion and networking with others involved in the social media arena”.

The SMCCV was founded in August of 2009 and is an offshoot of the social media club in Salt Lake City which was founded in January 2009. The club was created by seven friends who wanted to stay current with growing media outlets like Facebook, Twitter, and YouTube.

Currently the SMCCV has around 50 active members and meets every second Tuesday. Februarys meeting is being held at Borders in Logan, the meeting will include discussion, sharing tricks, speakers and food. In addition every third month the SMCCV hosts a “Tweet up” where members can come togeather to tweet and have discussions via twitter.

The SMCCV can be found online at SMCCV.com, facebook.com/smccv, on Twitter at @smcofcv, or the membership page at smccv.net.

For further information contact Hanna Hansen at 425- 123-4567 or email at hanna.hansen@aggiemail.usu.edu

-END-

SMCCV Press Release Very Rough Draft

FOR IMMEDATE RELEASE
President Preston Parker
Scocial Madia Club of Cache Valley
851 N. Main St., Logan, Utah 84321
661-772-7537

Come Join The Social Media Club of Cache Valley
learn the tricks of Facebook, Twitter, YouTube and so on

Have you noticed the growing popularity of Facebook, Twitter, YouTube and other social media sites? Do you want to become more knowledgeable and involved with this new media outlet? The Social Media Club of Cache Valley (SMCCV) meets every second Tuesday and specializes in the tricks of the trade.

President Parker said, “The meetings are a great way to come together, learn, discuss and interact with others involved in the social media arena”.

---Insert Boiler Plate--- (include history of org.)

The SMCCV currently has about 50 members. To you can find SMCCV on Facebook, Twitter or go to the website smccv.com

Hanna Hansen
1346 N 164W.
123-456-7890

-END-

United Breaks Guitars

Dave Carroll, Canadian singer and songwriter, was involved in what has been called “The ultimate customer complaint payback” last spring. It all started when he and his band, Sons of Maxwell, were on a United Airlines flight from Halifax to Omaha and a fellow passenger noticed two baggage handlers were throwing their guitars while loading them on to the plane.

Later, after retrieving his luggage, Carroll found that the base of his $3,500 Taylor Guitar had been smashed.

For the next nine months Carroll talked to numerous United Airlines employees whom he said, “put the responsibility for dealing with the damage on everyone other than themselves and finally said they would do nothing to compensate me for my loss”. Carroll’s final offer of a settlement was to receive $1,200 in flight vouchers to cover the cost of repairing the guitar. Upon receiving a final no from Ms. Irlweg Carroll told United he would write three songs about his experience with the company and post them on YouTube for the world to see. Little did United know what this would eventually cost them.

Carroll said he was not concerned with the monetary cost but rather the sentimental value of his broken guitar. He felt that United had broken it and now had the responsibility to fix it. Carroll’s goal when posting his first music video, titled United: Song One, was to get one million hits that year.

United: Song One has now had over 7.4 million views in the past seven months, a far larger response than Carroll had expected.

Carroll’s story is a great example of the power of social media. Not only did Carroll post his story and music video to YouTube but he also utilized other major social networking sites like Twitter, Facebook and MySpace. Although YouTube has gained him the most attention of all the sites Carroll’s MySpace has had 150,058 views and Carroll has 6,809 fans on Facebook.

It is estimated that Carroll’s first music video alone cost United $300 million in stock because of the exposure the video received.

The first step to creating good Public Relations and a positive company image is customer satisfaction. Carroll’s story showed the world the way United handles business and has ultimately cost them far more than the $1,200 in flight vouchers would have in the first place.

United now has to deal with a hurt reputation. Some of the resulting public feedback about United and comments on YouTube include things like “I will never fly United again”. The power of social media is only beginning to emerge and is unpredictable. Having the resources available at our fingertips for everyday people to reach millions is new and unique.

At the end of this story Dave Carroll is the winner. He was able to utilize the power of social media in a clever way. While United is still recovering (when researching this it was very hard to find anything about United’s side of the story) Carroll has gone on to create a career out of the exposure he gained. Carroll continues to release CD’s, tour with his band, make appearances on the news, write his third song about United, and even specialize in selling a protective Guitar case on his website.

Watch the video that started it all United Breaks Guitars HERE
Carroll's Website and links to his Twitter, Facebok, YouTube and MySpace
Carroll's song two

And What Is PR?

Dear Cousin,

I appreciate your inquiry as to what exactly Public Relations is and what it entails. You are not the first to ask this question; in fact I spent a whole day trying to convince Grandma PR didn’t stand for Personal Reform (true story). Anyways a short definition of public relations is managing the relationship between an organization and public by tailoring a message to serve both the organization and public’s interest.

As you may gather from the definition public relations is all about communication which is done through writing. Good PR writing takes into account the diversity of publics (a group of people tied together by a common factor), emerging issues on the horizon and good planning before the writing is released. In a way PR writing can be looked at as broad as it always reaches more than one public or group; yet narrow as it is verified and targeted to a specific priority public, or a group whose opinions are especially important.

Another imperative trait of good PR writing is that it creates a channel of communication not only from the organization to the public but from the public to the organization. This is done by utilizing different forms of media like publication in addition to other mass or specialized media.

Some attributes a good PR representative must have include a broad education, expertise in many areas, good writing skills and good judgment. I feel I possess these attributes but am working to further them in school.

I hope my explanation of what PR is made sense to you and you can see why I have chosen this field. I feel PR will be an exciting yet challenging profession. Let me know anytime if you have more questions.

Sincerely,

Hanna